ADVERTISING UNIT
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Classroom Activity
BRIEF: Advertisers use propaganda to emotionally connect with their audience so that the audience spends money on the advertiser's product.
TASK: One the left column are several types of propaganda. On the right are advertisements that exemplify them. Match the correct propaganda type to its example. Each technique has only one match.
TASK: One the left column are several types of propaganda. On the right are advertisements that exemplify them. Match the correct propaganda type to its example. Each technique has only one match.
AdvertismentsBandwagon
Other people do it, so join in the group Repetition
If I repeat myself often enough, you’ll accept the idea. Transfer
I will show you something you like, then you will transfer your good feelings about that toward my product or idea. Testimonial
Somebody famous will say that my product or idea is good. Glittering Generality
I will use words so general, that you won’t be able to pin down exactly what I am promising. Bargain
I will give you more than you are paying for. Innuendo
I won’t really say that the other product is awful, but I will hint around it. Name Calling
I will use emotional words, then you will react emotionally, rather than logically. Oversimplifying
I will give you a simple solution for a complex problem. Snob
You are a superior person, if you go along with my idea. Just Plain Folks
“I’m just like you, so I know you will go along with me.” Flag Waving
You are patriotic if you go along with my product. Hidden Fear
Plays on the consumer's sense of insecurity. |
Propaganda Techniques |